Wednesday, September 17, 2014

Good and Bad leads

Good Leads:


“The Air Force says airmen will now be allowed to omit the words ‘so help me God’ from its enlistment oath – marking a change in policy that is being affirmed by both atheist and religious liberty groups.

The decision comes after an airman at Creech Air Force Base in Nevada struck out the words on his Department of Defense reenlistment paperwork and ran up against a policy that prohibits omissions.

The case went up to the Department of Defense General Counsel, which issued an opinion Wednesday saying the language could be left out if the airman preferred.

‘We take any instance in which Airmen report concerns regarding religious freedom seriously,’ Secretary of the Air Force Deborah Lee James said in a statement. ‘We are making the appropriate adjustments to ensure our Airmen's rights are protected.’”

This lead is clear and gets to the point in the very first sentence. It explains what the change is and who is supporting it. Just as in the inverted pyramid method, the facts slowly get more detailed as the lead progresses. The 5 W’s are all included early on. The structure also makes the different facts of the case appear seamless without transitions or extra words.



“Richard III was the last English king to lose his life on the battlefield. Scientists who have been testing his remains -- found under a parking lot in the English city of Leicester -- now believe they know how he died.

The 15th-century king was best known to modern Britons as the hunchbacked Shakespearean villain accused of murdering his nephews, the "Princes in the Tower," to usurp the throne.

His life has always been a controversial chapter in English lore. Although he ruled for only two years (1483-85) and died at the age of 32, there has been an ongoing debate over Richard III's portrayal in both English history and English literature.”

This lead is good because it is engaging and informative. It catches the reader by offering up a fun fact and a bit of irony. It also gives a brief but adequate overview of who he was. The sentences are in different paragraphs, but they are not long-winded or filled with unnecessary information. The rest of the article from here goes into further detail about who he was and how the remains were discovered. The information was enough for me, who knew nothing of Richard III, to understand why he is important.

Bad Lead:

“Teams of firefighters went house-to-house on Wednesday to pin down damage done by a wildfire that officials estimated had destroyed 110 homes and damaged another 90 in the small town of Weed while another Northern California blaze east of Sacramento was threatening more than 2,000 homes as it burned out of control, officials said.

The new figures from Weed brought a marked increase from the initial estimate that a total of 150 structures had been destroyed or damaged in the blaze that began Monday and rapidly swept across the town. Four firefighters lost their homes.

In the fire east of Sacramento, a total of 2,500 firefighters were now taking on the blaze that was threatening 2,003 homes and another 1,505 smaller structures, the California Department of Forestry and Fire Protection said.”

This lead is too long, especially the first sentence. It has many details, but the value of them is lost in the wordiness. The structure also throws the reader off, because the first three sentences are all broken up into different paragraphs, when they could easily be made into one. There are also instances where official’s statements were redundant, and unnecessary information was thrown into the mix.

Corrected Version:
Teams of firefighters went house-to-house on Wednesday to pin down damage done by a large wildfire in Northern California. Officials estimated had destroyed 110 homes and damaged another 90 in the small town of Weed. Another blaze east of Sacramento was threatening more than 2,000 homes as it burned out of control, officials said.

The new figures from Weed brought a noticeable increase from the initial estimate that a total of 150 structures had been destroyed or damaged in the blaze that began Monday and quickly spread. In the fire east of Sacramento, a total of 2,500 firefighters were now taking on the blaze that was threatening 2,003 homes and another 1,505 smaller structures, the California Department of Forestry and Fire Protection said.

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