Jaclyn Merica
Writing for Communication
Good Headline: White Tiger Mauls
Visitor To Death at Zoo in India
This is a good headline because it
introduces the main idea of the story. It isn't ambiguous. The
reader gets the gist of the story once he or she read the title.
Although the writer knows the man in the story is already deceased,
he uses a present tense verb. Each word is necessary to give the
reader all the necessary information, such as the who, what happened,
when, and where. It is accurate and makes the reader want to
progress in the article.
Bad Headline: Barbara Stresiand Sets a
New Record
This headline is bad because of how
ambiguous it is. It seems likw the writer doesn't know fully what
happened in the story. It leaves the reader asking what she set a
new record for. Rather than having a cliff hanger for a headline,
the writer should have said what she set a new record for. The title
also unnecessarily uses “a”. The sentence can function without
that article. A better headline would be: Barbara Streisand Sets
New Record for Most No. 1 Albums
http://www.cnn.com/2014/09/25/showbiz/music/barbra-streisand-billboard-record/index.html?hpt=en_c2
Bad Headline: Bill Clinton, Not Hilary, is the star at the Clinton Global Initiative
Bad Headline: Bill Clinton, Not Hilary, is the star at the Clinton Global Initiative
The headline is unnecessarily long.
Although the reader understands what the article's about, it can be
said much simpler. A better headline would be:
Bill Clinton overshadows Hilary at
Clinton Global Initiative.
Good Headline: Best Budget Vacations
for Fall
This headline is good because it
introduces the article's purpose right away. The reader understands
what the article is about immediately. The headline has only
important information. There are no unnecessary words that could be
taken out. It is extremely specific, despite not having a verb.
http://www.foxnews.com/travel/2014/09/25/20-best-budget-vacations-for-fall/
http://www.foxnews.com/travel/2014/09/25/20-best-budget-vacations-for-fall/
Good Headline: Obama Urges World to Do
More to Tackle Ebola
This headline is good because it
correctly uses infinitive verbs to insinuate future events. In the
article, Obama is asking people to act on efforts to stop Ebola,
meaning such efforts haven't been done yet. Since the efforts
haven't taken place in the past and aren't happening currently, the
infinitive is necessary. The headline also doesn't use any
unnecessary articles. It is extremely specific and gives the reader
the information straight forward.
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