![]() |
A Chimpanzee taking up the latest fashion of putting a blade of grass in their ear, in Zambia at the Chimifunshi
Wildlife Orphanage Trust Sanctuary. (Photo by Liz Simon/National Geographic) |
The Fashionista
In 2010 a chimpanzee named, Julie, was the first to put the blade of grass in her ear. There seemed to be no clear reason as to why she was doing it. But on repeated visits van Leewuen saw that the other chimpanzees began to put the blades of grass in their ears as well.
A Chimpanzee with grass in their ear going about daily life in Zambia atthe Chimifunshi Wildlife Orphanage Trust Sanctuary.(Video By Edwin van Leeuwen)
Regarding
why the primates started following Julie, van Leewuen said, “Chimpanzees have a
tendency to learn from one another–clearly a case of “monkey see, monkey do” in
fact.”
To see how
this new “trend” was spreading among the other chimpanzees, van Leeuwen set up cameras
around the sanctuary.
After
studying over 700 hours of footage they produced these results:
· The
first chimpanzee to copy Julie was her son, Jack.
· Other
chimpanzees that interacted often with Julie began to copy her behavior also.
· Even
after Julie died the chimpanzees continued to put the grass inside their ears.
Van Leeuwen said, “The observations show that there’s nothing random about
individual chimpanzees sticking grass into their ears.”
Primate Fashion and Human Fashion
Based on the
study, scientists believe that this behavior in the chimpanzees has no genetic
or ecological factor, but is simply cultural. They say it’s as if the blade of
grass identifies chimps as a member of a club or team.
Similar to
how human fashion works.
When looking
at how humans will latch on to latest accessories, make-up or clothing it usually
starts with one person wearing it and then others follow.
It’s the
blade of grass effect all over again.
Van Leeuwen
suggests that by looking at how these trends become so popular in culture, we
can understand how modern society came to be today.
Your Fashion Statement
What kind of defining fashion can you come up with? Leave a comment or photo below.





