Bristol-Myers Squibb press release vs. news article

I looked at a press release from Bristol-Myers Squibb announcing the retirement of Senior Vice President Brian Daniels. Then I read a news article about the retirement of Daniels. The press release has the date as well as the time it was released, compared to the news story, which only contains the date. In fact, the news article was written a day after the press release came out. There is also contact information for the media team at BMS. There isn’t any contact information in the news article. There is a photograph of Daniels in the news article but there isn’t one in the press release because a press release is a more official document. Also, those reading the press release are more likely to have known Daniels and what he looks like so there isn’t a need for a photo.

The press release goes into more details about Daniels’ career at BMS. However, the press release didn’t offer any information about Daniels’ work before he was hired at BMS. The news article talks about how he used to work for Genentech and Merck, a competing pharmaceutical company.

The press release also includes a paragraph about BMS in general, having nothing to do with Daniels, which is common in press releases. The news article doesn’t do this. They both use the same quote from Francis Cuss, executive vice president and chief scientific officer, but the press release also includes another quote from Cuss that specifically talks about Daniels and the role he played at BMS. A quote like that wouldn’t be in the news article because it isn’t necessary information for the audience.