“The media can be the cure
to the problem it has created,” was the message about gender
equality in Geena Davis's speech at American University on Oct. 18,
2014. The Academy Award winner and activist has spent the last 10
years studying the lack of gender equality in media, specifically in
children's television shows and movies.
She established the Geena Davis
Institute on Gender in Media in 2007 to bring more awareness to this
particular issue. Since then, this institute has completed the
largest amount of research of any organization on gender roles and
their importance in the media.
Davis was originally
inspired after she noticed the lack of women compared to men while
watching TV and movies with her young daughter. She told the audience
that her first thought was “Surely in the 21st century,
we should be showing girls and boys in the sand box equally.” She realized that the gender
equality problem might be even deeper then we imagined when she saw
that nobody noticed the lack of women in TV and movies.
Davis said that as a result
our media is saying that women are less important than boys in family
movies.
She emphasized to the
audience that this is not just a national problem. “The global
landscape is no less bleak, ” she said.
Although this lack of representation
continues to be an ongoing problem, Davis sees hope in the recent
trend of stronger and more important female characters, especially in
Disney movies such as “Tangled,” “Brave” and “Frozen.”
However, she warned the audience that
both the industry and the public should not get too comfortable with
women’s progress so far.
Jennifer Lawless, director of the Women
& Politics Institute and the moderator for the night, asked “What
can we all do to help eliminate this?”
“Besides donate to my institute?”
Davis said. “It's tough because it impacts all of us. But, change
on the screen can make things look normal.”
Overall, students seemed to have a
positive reaction to Davis's speech. Emily Peikin, a sophomore in
attendance, said she left the speech inspired with ideas on how Davis
could expand her research. “I would like to see how this compares
to contemporary young adult literature considering the prevalence of
strong female heroines such as 'The Hunger Games' and 'Harry Potter'”
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