For the news story and press release comparison I chose The
brand Estee Lauder and their new appointed Vice President.
The title of the press release is The Estee Lauder CompaniesInc. Appoints Nancy Mahon to Senior Vice President, Global Philanthropy andCorporate Citizenship .
The press release covered the role and responsabilities Mahon will aquire in
her new position. It contained a detailed summary of what she will do for the
company and what kind of leader she is, giving her credibility for the
position. The press release focused on building up her credibility for the role
as well as what kinds of things she will be dealing with and be responsible
for. It also included how Mahon
feels about taking on this role and what she hopes to accomplish for the
company while being vice president.
The news article, titled: “Women in Business: Nancy Mahon, SeniorVice President, Global Philanthropy and Corporate Citizenship, for the EsteeLauder Companies Inc. and Global Director of the M.A.C. AIDS Fund” contains information about what Mahon will do for the company but relating it
to a specific fund. The news article talks about Mahons position but also talks
about a issue and talking about what she will do specifically for that issue
instead of speaking broadly about what she does for the company.
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