For the press
release and news story comparison I chose the brand L’Oreal and their plan to
achieve sustainability all around the world.
The press release title is:
L’ORÉAL ANNOUNCES ITS NEWSUSTAINABILITY COMMITMENT FOR 2020 "SHARING BEAUTY WITH ALL". The
press release contains a specific description of the four commitments L’Oreal
is planning to achieve in the year 2020. Each of which are very detailed and
well explained. The press release looks like an outline of the plan; each major
part has different goals L’Oreal is trying to achieve. In addition, the press
release is written in a less conversational form. It is written in a more
formal, academic writing with extravagant words. Also, the press release
contains a press contact in case someone needs more explanation or has a
question about the press release.
The title of the news story
is: L’Oreal outlines 2020 sustainability goals. The
news story instead of giving the detailed outline of the goals, it just
summarizes the main points written in the press release. It is written in a
language that everybody understands easily but includes important quotes from
the press release that carry important thoughts and credibility. In addition,
the news story includes a background on L’Oreal’s recent growth and how
important the brand has become.
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