The story by
Anderson Cooper starts off with a lead, covering the 5 Ws. He tells the
audience the most interesting details, then shows a clip of the actual video of
the incident. The visual aid provides better context for the story; and it is
more reliable because the audience can see what happened with their own eyes.
Copper then interviews the couple, getting their side of the story. Seeing the
interviewees explain the events in person personalizes the story. The audience
might care more about the story because they feel they know these people. A
print story can't offer that level of connection.
The language is less formal
than it would be in a print story. For example, Cooper uses the word
"like" a lot. There's also details included in the video story that wouldn't
be necessary in a print story. The downside of a video story could be that the
audience loses interest because of all the extra information they might feel
they don't need. This interview was 5 minutes long and felt repetitive in some
places, especially when Cooper asks the interviewees to recount the events
when we've already seen the video.
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